About Project
Client is a Digital Communications Agency who runs Omnichannel Outreach for Top 10 Pharma in US. With us delivering their Idea -> Product transformation, we have been operationally managing the Email Marketing Tool and its Operations/Reporting
BUSINESS CHALLENGE
The major expectation was to have a standardized approach across one-to-many Company -> Brand -> Channel -> Driver combination of campaigns. With expected large volume of Outreach, balancing appropriate domain/IP management was a major challenge. Weekly/Monthly optimization of schedules against multiple parallelly running campaigns was another challenge
Consolidation of reports covering different time periods and in different formats with client-specific data points was a key expectation. A standardized process was expected for better efficiency and quality control
SOLUTION
- A team for Campaign Operations was setup, stabilized and evolved
- Established a Robotic Process Automation workflow for launch of Schedules
