About Project
An Email Marketing tool is operationally managed by our team. With the expected Outreach getting larger, an RPA was established for automated launch of schedules (drivers)
BUSINESS CHALLENGE
The major expectation was to have a standardized approach across one-to-many Company -> Brand -> Channel -> Driver combination of campaigns. Weekly optimization/launch of schedules against multiple parallelly running campaigns was operationally becoming a challenge. We had faced challenges with missing out or delayed launch of schedules due to manual oversighting. Key expectation was for an automated workflow management
SOLUTION
- A team for Campaign Operations was setup, stabilized and evolved
- Established a Robotic Process Automation workflow for launch of Schedules
